Digital Marketing Lead

Istanbul, TR • MARKETING / MARKETING • Full-Time

Wellbees is your ultimate employee well-being platform, sparking positive changes with a whopping 82% of users adopting healthier habits. Not just about well-being, we redefine HR efficiency, saving companies 80% in time and budget. Operating in 100+ countries, 80 companies, and 10 languages, Wellbees is the global well-being solution. 


Join our dynamic B2B HR Tech startup, part of a mission to impact millions. As the Digital Marketing Lead, you'll drive initiatives in three countries. Ready to be part of the #HRdreamsreallydocometrue revolution? Explore more at www.wellbees.co ! 🚀


What you’ll bring with you


  • Min +4 years of experience in B2B growth marketing, preferably experience in B2B SaaS companies
  • Min 1+ year experience of team management is plus
  • Fluency in English
  • Experience in developing marketing and lead generation strategies for existing and new products
  • Proficient in marketing automation tools, analytics platforms, and CRM systems(HubSpot)
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Passionate for working in a dynamic startup culture and teamwork environment
  • Eager to learn, passionate for wellbeing!


How you’ll make an impact


  • Managing the website and its lead generation pipeline both through inbound and outbound marketing
  • Develop and execute comprehensive growth marketing strategies to acquire and retain B2B clients
  • Collaborate with cross-functional teams to create and optimize multi-channel campaigns, including email, social media, content marketing, and paid advertising
  • Conduct market research to identify trends and opportunities, ensuring the company stays ahead in a competitive landscape
  • Implement A/B testing and analyze performance metrics to refine and optimize marketing campaigns
  • Manage and build relationships with external partners, agencies, and vendors
  • Stay up-to-date with industry developments and emerging trends to inform marketing strategies
  • Case studies and success stories derived from client feedback collected by the customer success and data science team


What we offer


  • Working remote💻
  • A comprehensive private health insurance📑
  • Life insurance📑
  • Sodexo to cover all the yummy food expenses monthly🍽️
  • All-Inclusive Leave Policy (Welcome Leave, Birthday Leave, I'm With My Family Leave, My Child Needs Me Leave, We Are All Human Leave,)🛋️
  • Refferral Bonus (If you recommend a friend to a new position you get a customized gift)💸
  • All bees can use the Wellbees app🐝🍯
  • Dynamic work ecosystem where you can take initiative and responsibility💪
  • Enjoyable team/company activities🎉
  • Opportunity to take responsibility from day one, improve your skills and learn continuously🧑‍🏫
  • Open communication, teamwork, and strong company culture🤸
  • Strong focus on talent, not titles!🧠
  • This is an environment where everyone learns from each other. An environment, which proves to have fun and be successful does not necessarily have to be mutually exclusive. That's what makes us special🐝🤩